Foul language elicits mixed reactions. Some see authenticity and love it. Others cringe at someone trying too hard to look edgy.
I was somewhat inclined to leave the F word out of my site’s title, because maybe it’s just easier to avoid the polarization. But I couldn’t do it. It had to be there, because it’s actually the core of what this site is about.
‘Fuck’ isn’t a word of annoyance, it’s a word of fucking exasperation.
They weren’t mad, they were fucking pissed.
They’re not a jerk, they’re a fucking asshole.
They didn’t ask them to leave, they told them to get the fuck out.
They didn’t get around to it, they finally fucking did it.
They don’t disagree with what they did, they think what they did was fucking awful.
Its that feeling that drives this site, because people aren’t just tired of Health and Fitness ™, they’ve fucking had it with it. The miracle programs that don’t work, the unattainable beauty standards that make them feel like shit, the instilled dread from not feeling in control, the organic smoothies, the nasty protein bars, the fitness douchebags, all of it.
And you really can’t blame them – Health and Fitness ™ just keeps on growing while its customers keep getting sicker, fatter, and more miserable.
And the really fucked up part about it all is that science has known and politely tried to say for decades that losing weight and getting fit is not actually complicated at all, and can be done with any diet or exercise regimen.
I spun my wheels so much with this shit, for years and years, and I got absolutely fucking sick of it. I don’t want to think about it an iota more than I absolutely have to anymore. I want to take care of it, as easily as f*** possible, so I can get back to my fucking life. And I wager a lot more people feel exactly the same, and those are the people I’m trying to talk to.